Set of modern concepts in flat design with long shadows and trendy colors for web, mobile applications, digital marketing, finance, social networks, analytics etc. Vector eps10 illustration

Online marketing basics: market efficiency and parallels with physical market

Market efficiency largely depends on the availability and accessibility of info on products and services. If, let’s say, there is no info available on goods quality, potential buyers will not be inclined to purchase them because of high uncertainty and risk. The quality of digital products can only be judged after their consumption, and many information products are purchased by consumers only once. This forces manufacturers to think about how to convince customers as a commodity, and buyers carefully ponder every purchase.

In the physical market, with the time passing on and repeated purchases made, a consumer estimates the quality and forms his image of the reputation of the seller. In the electronic market reputation of the seller is a poor quality criterion, since the seller is not in the market for a long time. The purchaser may not be aware of the existence of product satisfying her requirements, and are therefore may not be willing to pay a good price, since she is not sure about it. As a result, the market wins seller, producing cheap goods of poor quality. Because of quality uncertainty the user is willing to pay only the lowest price and the result is oftentimes a product of poor quality.

This phenomenon is called ‘lemons problem’. It turns out that low-quality goods are being squeezed out of the market quality. The same effect can be illustrated by an example of the insurance market. If the insurance company does not differ from ‘neat’ homeowners from ‘problematic’ ones, it will add a premium for the ‘average’ customer. However, in this case, ‘neat’ customers (more profitable customers) may be gone, as they will consider the fee to be too high, leaving unprofitable customers for the business. With ‘problematic’ customers insurance company is in risks of getting ruined quickly. Since the ‘lemons problem’ caused by asymmetric information, it can be solved by giving the consumer information about the quality of goods. This information can be passed through the distribution of newsletters; through the establishment of quality standards and certification of goods; through the opinion of a third party, which would provide information about the products (e.g. through reviews or comparisons).

One consequence of the uncertainty of quality digital products gave birth to freeware and shareware licensing models. Shareware products are typically paid for by the consumer after a trial period. In the US, there’s even a professional association of developers of such products. This organisation defines the type of product as a marketing method used for the distribution and sale of software products that enables the consumer to try the product, decide whether it corresponds to the specific needs of the client,and then pay for it. Choosing the right monetisation model is a tough aspect, where decisions have a crucial impact. According to HTP Digital, a prominent digital marketing Manchester agency, the adjustments in licensing models of some of their customers projects resulted in 11 43% revenue increase. Typically, a shareware product does not have a special component that obliges the consumer to make a payment. The program may terminate upon the expiration of the trial period, but that the user can download a new copy of the same program and run it. Therefore, digital products and services are distributed similarly to those offered at no cost. Both products are also an example of marketing communications, signaling the quality of our digital products. Once the conquest of the recognition of consumers, such programs may be licensed, included in large software platforms with millions of users reach.

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Gantry Hoist Design In A Nutshell

Gantry cranes represent the constructions with the horizontal bridge based on two pillars, moving on land rail tracks. Both bearings have a tight junction with the bridge, while one of the pillars of the bridge can be held by hinges.

Those cranes whose superstructure rests on one side of the support leg and the other one mounted directly on the truck running, are called semi-cranes. Rail tracks in this case are located at different levels, one on land and the other one on a special trestle or columns of the building.

There are two basic schemes used for bridge design – beam and girder. Single-girder bridges with triangular and quadrangular cross section with sled monorail are the most widespread. This construction has proved its cost-efficiency, and the large industry players, like Granada Material Handling, focusing on gantry hoist and overhead crane manufacturing, concentrate plenty of their effort on single-girder bridges.

The span girder and double-girder bridges in their design are usually similar to the beam overhead cranes. Rigid and flexible support of gantry cranes is carried out through individual racks which design depends on the type of support. Flexible support pillar has a single element or a farm, rotate in a direction perpendicular to the bridge. (more…)

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204-Gal with Sonic Touch

Modern Cleaning Methods – The Ultrasonic Approach

Ultrasonic cleaning is a purification method based on the use of non-linear effects arising in the liquid subjected to ultrasonic vibration. Among these effects, perhaps, the most significant one is cavitation; however, there is also a range of ‘additional’ effects to point out, such as acoustic flow, sound pressure and acoustocapillary effect.

Cavitation is the process of formation of cavities and bubbles in an ultrasonic field during the phase of stretching, available in varying sound pressure. During the compression phase, these cavities and bubbles collapse. Cavitation accelerates the course of a number of physical and chemical processes. The reason for the exceptional efficiency of cavitation is that the bubbles starts from the slamming of the surface being cleaned. Cavitation is accompanied by the appearance of a very high instantaneous hydrostatic pressure that comes off sticking to the surface being cleaned dirt particles.

Ultrasonic cleaning in the laboratory

Cavitation can be heard as hissing noise generated in the liquid at a certain value of the intensity of the ultrasonic field. The Introduction of ultrasonic oscillations in the washing solutions can not only speed up the cleaning process, but also to obtain a higher degree of surface cleanliness. In most cases, attempts to eliminate flammable and toxic organic solvents and aqueous solutions used exclusively technical detergents. This undoubtedly leads to improved working conditions, higher production standards, and also allows to partially solve the issues of environmental safety.

The ultrasound is used for removal of contaminants arising during production of parts and products, as well as during their operation. Ultrasonic cleaning is particularly useful in the preparation of ultrasonic cleaning surfaces prior to coating and cleaning complex cavities and channels in the products. Much depends on the equipment – thus, the innovative ultrasonic cleaner devices by Hilsonic, a seasoned UK-based manufacturer with years of experience, will demonstrate way better performance in an average cleaning case.

Ultrasound is widely used for cleaning wire, metal strip, nozzles, cable, and others. The specific application of the technology of ultrasonic cleaning includes cleaning powders, radioactively contaminated surfaces, the regeneration of ceramic filters, etc. (more…)

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How It Works: Steel Blind Flanges

Blind flanges are installed at the pipelines endings and differ from conventional steel flanges with the absence of a central hole. Steel flanges are designed to overlap the endings of the medium pipes (or tube plates, all the piping equipment is typically assembled at a particular facility, if medium-large scale businesses are considered, e.g. Birmingham-based AlexanderComley facilities) and typically mounted by means of bolts or studs.

Blind flange part of the pipeline is designed to lock the end portions of the pipeline. A true to type blind flange is round in shape with an annular bearing surface and holes in it for the bolts to attach the pipe fittings.

The purpose of blind flanges is blocking any branches of the pipeline without the need of their further usage. This is their essential difference from the flange, the function of which is to connect the sections of the pipeline.

Blind flange steel

Depending on the required performance and quality of the final result, steel flanged caps are constructed basing on a variety of technologies: e.g. hot stamping or gas scraping from sheets of top grade steel or metal.

  • The method of hot stamping. This method is technologically, high production speed, ease of manufacture. The disadvantages of this method are the high energy consumption and high operational expenses, resulting in an increased cost of the product.
  • Gas or plasma cutting of sheet metal or long products. The advantages of this method are evident: no cracks, voids in the metal, improved mechanical properties and a better weldability. Disadvantages of this method: high metal consumption and still high end-cost of the product.

The use of these methods is explained by the highest-quality product obtained as a result with no cracks and voids in the base. Through the use of modern technology blind steel flanges are characterized by impeccable strength and long years of service, as well as improved mechanical properties, contributing to easier installation and maintenance.

Flanged plugs have a wide range of applications: they are utilised in a multitude of industries, such as gas, oil, chemical, as well as in building water, gas and oil pipelines. Steel flanges are manufactured in accordance with state standards and specifications for piping and components have a high degree of resistance to corrosion, corrosion activity and the impact of transported substances, enableing reliable use in different climatic conditions: both high (up to 650 degrees) and cold (-70 degrees centigrade) temperatures.

There is a wide variety of pipe stub types and modifications. Blind flanges vary in diameter from 32 to 1020 mm, they retain the performance characteristics at a temperature of from -70° C to + 600° C and pressure to 160 kg / cm 2.

Apart from producing flanges meeting the particular standards, a firm may take advantage of ordering a custom solution that meets the requirements of a particular construction. AlexanderComley is an exemplary centre providing a variety of both standard (ANSI/ASME, API, etc.) and custom-designed stainless steel flanges and butt weld fittings uk stand out from the crowd with extraordinary quality and impressive guarantee terms. Drop in at an official website to learn more about UK-based AlexanderComley facilities.

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Forster Dean Professional Consultations: Accident Claims

I’ve moved to Northern England from Slovenia a few of months ago, my English is far from being perfect. I’m employed at a factory and work as a general worker and unfortunately I’ve suffered a bad accident. While performing my duties in the stock house, I fell from the ladder, which was I suppose accidently moved by the automatic fitting mechanism. As a result I was diagnosed a mild concussion and a back injury, so I’m unable to go for my shifts now. I’ve got little money and the only support at the moment is my family. The cost of living is pretty high and it is tough to make both ends meet. However, a colleague from Poland told me there may be a chance to get compensated. After all, I was never offered to use a helmet and the fitting mechanism could have been broken not through no fault of mine. Finally, I’m concerned about my poor legal language skills. Please, help me out – your advice is highly appreciated.

Best regards, Tomcak Radovan.

Forster Dean reps advising

Dear Mr. Radovan, at Forster Dean we take care of accident claims virtually identical to yours on a constant basis. Sadly, but similar incidents occur quite frequently, though the fact should be underlined that the odds to get a legal compensation are pretty good in a better part of cases. Thus, if you’ve suffered an injury that incurred financial losses, including both lost earnings and treatment expenses, through the fault of 3rd party, you should certainly take advantage of no win no fee legal assistance, taking into account the complicated financial situation. However, first of all you should preserve an equal mind: sign any accident-related documents knowingly, be sure that you understand the content to the full extent. Alternatively, request the translation or submit a motivated refuse that would be attached to the case later.

Cooperating with witnesses is a wise step to increase the chances of a positive outcome – get in touch with individuals and ask for help in terms of paperwork and giving a testimony. This way or the other, it is highly likely that the Personal Injury lawyer is the most reasonable option. In England, finding truly professional legal assistance services provider is a relatively easy mission. Consider the opportunity of working with Forster Dean, a reputable agency with 29 offices across the country. Mentioned below is the list of Forster Dean agencies, offering ‘no win no fee’ services.
Forster Dean is also listed at Solicitors Guru, a savvy legal platform for find a solicitor aggregating trusted, handpicked legal companies maintaining the highest standards of UK legal services.

As stated above, the chances that our seasoned lawyers will recover the compensation from the insurance company are good enough. There is also a chance that an employee with proficiency in your native language will assist you with the case, make sure that you mention the requirement when submitting a form and notifying our staff. Our solicitors will take all the legal drudgery upon themselves, while your mission would be narrowed to giving fair and precise answers to the questions.

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Herbal Cigarettes by Nirdosh

Herbal cigarettes by Nirdosh is a result of a comprehensive 18-years scientific research, based on the laws of Ayurveda, the ancient Indian science of health. The process of Nirdosh cigarettes development involved famous Vedic doctors and Wajdas. Nirdosh ciggies do not contain tobacco and nicotine accordingly, helping those looking to get rid of the habit of smoking quickly and effortlessly. Herbal cigarettes, according to an aspiring British “Natural Health Hub” , can assist with getting rid of a habit up to a complete cessation. (more…)

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The Basics Of Denture Repairing

Any removable dentures have a certain period of operation, during which they gradually wear out and fail to fulfill their functions to the full extent. Unfortunately, unwanted breakages happen not only because of their age, but also as a result of external factors. For example, if prosthesis falls on the tile it almost surely cracks or even breaks down into several pieces; you may also push it too hard when self-rebasing, which results in wracking metal clasps.

If you collided with any of the issues mentioned, replacing components or connecting the broken elements may be a walk in the park mission. Denture repairing is quite a demanded business, as it allows restoring the function of a removable denture quickly and inexpensively.

On average, let’s consider a good example of a diligent provider with a proven track record – denture repair Manchester agency – Qdentix, the specialists carry out routine or emergency repairs of any type: from classic acrylic to neoteric nylon ones.  (more…)

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Whiplash Statistics

UK Whiplash Statistics Raging

The UK is considered to be the largest whiplash center in Europe as of 2014: according to the statistics, the number of whiplash cases equals 45,000 per month (including no win no fee cases), while the nature of injuries is characterised by minor effect. In concordance with a report published by Association of British Insurers, the whiplash industry is estimated at 2 billion pounds.

The authorities are concerned about the increasing numbers of claims and their value that ranges between £10 – £25k, so it is believed that regulating the fee amount a solicitor can earn in minor injury claim case will make the legal services more affordable as strike deeply at speculative nature of health and safety compensation claims. The fact should be underlined the new fee amount restriction of £1,200 is a part of a large complex of measures on legislation improvement.

In addition, Red Tape Challenge point of reference on current health and safety legal system has been included in the review carried out by Lofstedt. The senior officials considered the comments to be fairly reasonable and spoke for accelerating the Red Tap Challenge process.

Mentioned below are the key statements from the review provided by Loftstedt:

Carry out an exemption of 1 million self-employed individuals from safety due to absence of potential harm risks to other groups

  • HSE is eligible to reconsider the codes of its practice and suggest the necessary adjustments
  • A motor insurance price has experienced a 17% rise and equals £410 on average
  • HSE is eligible to initiate health & safety inspections to guarantee reasonable and well-targeted approaches to the workstations characterised by increased risks

It is admitted that the effort is not aimed at making major injuries claims (e.g. head injury claims or brain injury claims) submission more complicated, but to reduce the number of whiplash cases.


Whiplash Statistics

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The Advantages Of Glass Reinforced Concrete In Roofing

Glass reinforced concrete represents an ideal material for all types of roofing. Being a lightweight and durable at the same time, installing a GRC roof is a relatively easy job; and moreover, glass reinforced concrete is exposed to polluting elements, even in the face of environmental pollution in large cities.

Externally GRC can play the role of traditional roofing materials such as slate, natural stone or clay tiles, but unlike direct competitors it is neither characterised by heaviness, nor by fragility. In addition, GRC provides a stunning opportunity to implement complex configuration projects, such as umbrella chimneys and eaves. Thus, it can help you solve the roofing problem in both residential and commercial buildings: GRC is nonflammable and boasts high toughness, that’s why it is oftentimes utilised in factories and production facilities.

For pitched roofs GRC can successfully mimic the natural slate-like appearance. To mount the roof one can use standard slating nails without pre-drilling holes, and due to the inherent strength of glass reinforced concrete, the probability of chopping during mounting is excluded.

Flat roofs can be made more attractive by using tiles with non-slip ribbed surface; it comes in a variety of colors achieved through the use of natural pigments or colored sand.

Corrugated roofing sheets made of glass reinforced concrete  that have no asbestos in its composition, show themselves as very flexible and non-friable materials. Unlike asbestos products, which are often prone to brittle fractures with disastrous consequences, GRC withstands much greater shock effortlessly. Making a choice in favor of GRC-based materials for roofing is always a wise decision from financial prospects: due to its unmatched strength, the material will inevitably pay for itself in the long run.

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A New Word In VOC Removal Industry

The patent bank has recently been replenished with a new patent request. The invention relates to the field of chemistry, and in particular to devices designed for cleaning the ozone catalytic industrial gas emissions (yet the idea is implementable in odour control systems). The invention can be used in chemical, engineering and a range of other industries. The inventive device carries a catalytic reactor, with the catalyst and several layers with a free space therebetween, valves with nozzles supplying ozone-air mixture located in the free space between the catalyst beds, the regenerative heat exchangers arranged along the gas before and after the catalyst layers, and a switching device for changing the direction of feed gas to be purified by reversed.

The invention is related to voc removal area, in particular to a catalytic treatment of industrial gases from the impurity of organic substances. The invention aims at cleaning of gas streams effectively, for example, ventilation gases of huge flow rate and relatively low concentration of organic compounds. For purification of such gaseous emissions ozone-catalytic methods are developed which are effective in oxidizing the organic matter while forming harmless compounds, carbon dioxide and water.

In addition, the inventive device is intended for gas purification from impurities of organic compounds through ozone-catalytic process that can be adopted at chemical, engineering and heavy machinery production industries. The device boasts reasonable dimensions and relatively easy installation (thus, the construction needs no reinforcement or bund walls).

The device promises a reliable and efficient purifying of high velocity gas streams, including wet impurities from organic substances, in particular in the case of frequent and abrupt fluctuations of impurity concentrations of organic substances, which is particularly important in the purification of industrial waste gases.

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